Since this week hasn’t shown much progress in production due to the Coronavirus, I have spent some time doing more research in regards to creating the key art to be used for marketing.
Thankfully, Yejin, my partner for this project, is well versed in creating digital art so we can get really creative with what image we want to create that best represents our film and is eye catching and visually appealing.
As it is with any marketing campaign, the target audience will play an important role in how the key art will look. We are thinking a target audience between the ages of 16-23 would be good, because they may still be young enough to relate to the child perspective of the film, while also being mature enough to understand the theme of the story. (I’ll probably elaborate on this on another post in the new future)
Yejin introduced me to Behance, a sort of social media site for artists and content creators in general. We completed some research regarding the design trends of 2020. Knowing contemporary design trends, we can create as engaging of key art as possible.
Here are some of the trends we found.
In Illustration:
- DISCREET OUTLINED FLAT ILLUSTRATIONS
In terms of trends in illustration, a certain style of illustrating has been quite popular. Using a combination of bright colors, with little to no line to create eye-catching and graphic images have been a trend. If we end up doing some kind of illustration for the key art, it would be good to do it in this sort of style.
- ULTRA BOLD COLORS
Bold colors can bring any illustration to life ! I mean, I love ultra bright colors anyway so I would love to include that aspect in our keyart. I also think it would work well with our target audience too.
- LARGE UNINTERRUPTED COLORED SPACE
In combination with some cool typography of sorts with the title of our piece and an illustrated part of our key art, we could also include an abundance of colored negative space. Maybe we could do something cool with the negative space that we do create… kind of like that face-cup illusion.
Yejin has already talked about making an interactive postcard… so we’ll probably be using our key art for mainly the social media and other digital marketing components (aka… the website).
Although it is a bummer we haven’t been able to get into production yet we are moving slowly... but surely. I hope nothing throws another cog into our already struggling gears.
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